Why Lima? How you can harness opportunities with mobility and location data in South America’s fourth most-populous city
Lima is the fourth most-populous city in South America and the largest city in Peru, with a population of almost 10 million people. Although Peru’s poverty rate dropped significantly from 46.7% in 2006 to 24.6% in 2016, inequality is rife, and 35% of Lima’s residents live in informal settlements while gated communities are common. In Lima, understanding the market — and the growth opportunities that exist in this region — requires an understanding of the public transport network, because over 60% of the population relies on it.
At WhereIsMyTransport, we believe that understanding public transport and how people move benefits from three types of mobility and location data:
Informal public transport routes are essential in Lima
Looking at Lima, it’s clear that mapping informal routes is a crucial component of a digital representation of the ground truth of the city. Most of the population makes use of informal routes to get where they need to go, something for which Lima is not an isolated example of in emerging-market regions.
Transit Data in Lima
Our research found that up to 90% of emerging-market public transport network data is missing from other data providers. With Transit Data from WhereIsMyTransport, you get access to data from the complete public transport network — formal and informal. It’s also important to remember that as emerging-market cities change, so too do the public transport networks that move the citizens of these cities. Because of this, hyperlocal expertise is key when maintaining accurate data assets. Our local, on-the ground teams in Lima — and every other city where we work — ensure our data is accurate amongst ever-changing conditions.
Transit Data from WhereIsMyTransport is delivered in the global-standard GTFS format and includes:
- Route information
- Service operating times
- Fare details
- Accessibility data
- Vehicle attributes (wifi, air conditioning, etc.)
- Hyperlocal data (vehicle headsigns, route and stop names, route colours, iconography, etc.)
Leveraging high-quality Transit Data from WhereIsMyTransport helps organisations evaluate transport impact, giving them an in-depth understanding of movement and place informed by comprehensive, accurate, reliable data from a city’s public transport network. Organisations looking to find their next billion users in emerging markets can also enrich their consumer applications by easily integrating our Transit Data to deliver better results.
Point of Interest Data in Lima
Points of Interest (POIs) are locations that people value. This could be a wifi point, or a taco stand; a ride-hailing pickup area, or a ticket desk. But in Lima, POIs could be at their most fulfilling for locating food sellers that serve famous local dishes like ceviche (fresh fish cured in citrus juice), lomo saltado (sautéed beef), and pollo a la brasa (Peruvian rotisserie chicken).
Of course, the value of POIs goes beyond the culinary. With POI data in Lima, organisations can understand the location and function of centres of economic activity — including where their competitors are based. And when POI Data is combined with Transit Data, urban stakeholders get a fuller understanding of mobility and the informal economy, influencing decisions on how you can:
- Reduce congestion in the city in the most cost-effective way.
- Locate your business to maximise the impact of your offering.
- Understand the needs of your customers and future customers, informed by an understanding of where they go and how they get there.
- Improve economic access for local citizens.
Real-Time Alerts in Lima
Real-Time Alerts, as the name suggests, gives you information about the city as it happens. Our Real-Time Alerts from road and mobility networks in emerging markets can benefit road users, businesses, and anyone delivering results informed by the pulse of the city.
In Lima, our public transport app Rumbo is powered by WhereIsMyTransport’s data, delivering valuable journey insights to our users. Because Rumbo alerts users to disruptions on their commute, they can plan ahead, save time and money, and find alternative routes to their destination. And 30% of our Real-Time Alerts are derived from both social listening and crowdsourced data contributed by our consumer product users.
For organisations, access to historical Real-Time Alerts feeds can enable insights based on past disruptions, making future planning easier and mitigating risks. Combining Transit Data and historical Real-Time Alerts can provide even deeper insights, including areas of the mobility and road network most at risk during natural disasters, for example.
Our local teams in Lima deliver detailed GTFS-R alerts feeds, including:
- Alert summary
- Cause and effect
- Affected infrastructure
Data-informed decisions bring about their maximum benefit when that data is complete, accurate, and fresh. WhereIsMyTransport is proud to fill that gap in emerging markets, using our high-quality mobility and location data to make the invisible visible, and make growth opportunities possible.