Six use cases for mobility and location data in 2022

  • Service operating times
  • Fare information
  • Accessibility data
  • Vehicle attributes (information on WiFi, AC, dedicated seats, etc.)

1: Localise existing services or create new offerings

High quality mobility data that reflects the ground truth of emerging markets makes it easier than ever to localise existing services, or create new offerings. So how is this possible?

Mexico City, Mexico

2: Shape urban and transport planning projects, and respond to growth trends

Accurate and complete data sets that are consistently maintained means your organisation can access the information it needs to solve real-world problems.

Sarajevo, Bosnia and Herzegovina

3: Address challenges in emerging markets through complete, reliability mobility and location data

The challenge in Bangkok? There are over 20 different agencies responsible for traffic management, planning, and infrastructure. However, the lack of integration between these agencies, in addition to a high number of privately owned vehicles, make Bangkok’s traffic a growing issue.

4: Make informed location investments in high-growth markets, benefiting from an understanding of movement and place

Did you know that less than one in ten households own a car in Dar es Salaam, Tanzania? As a result, 43% of commuters use public transport to get to and from work daily.

Dar es Salaam, Tanzania

5: Identify economic impact and opportunity in emerging markets, combining high-frequency mobility data with demographic data and other demand proxies

Case Study: Data collection from informal transport systems is critical for developing a truly comprehensive understanding of emerging markets — places where the majority of citizens rely on informal modes to access opportunities.

6: Invest in a sustainable future

In developed markets, moving the average car trip to a bus can cut carbon emissions by more than half. Even informal transport vehicles in emerging markets release 4–8 times lower emissions than a private car. In Manila, for example, preventing just 1% of commuters from buying a car saves 630,000+ tonnes of carbon dioxide every year — equivalent to annual emissions from about 110,000 people in the UK.

Bangkok, Thailand

Further reading

Navigating Growth: Perspectives on the future of mobility, technology, and emerging markets

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WhereIsMyTransport

WhereIsMyTransport

Stories about data, mobility, and the Majority World.